Still Blowing Bubbles

Interesting piece of childhood nostalgia and market data all rolled into one helpful nugget of research….Here are the top 10 brand preferences of kids 6-11 who chew gum.
1. Bubble Yum (51%)
2. Hubba Bubble Bubble Tape (49%)
3. Bubblicious (44%)
4. Wrigley’s Juicy Fruit (38%)
5. Hubba Bubba Max (33%)
6. Bazooka (30%)
7. Ice Breakers (28%)
8. Trident (26%)
9. Other Brands (24%)
10. Wrigley’s Winterfresh (19%)Source: Experian Simmons National Kids Study Fall 2006When was the last time you blew a bubble?