Five Minutes of Free Consulting

I think when I’m driving and I’ve been driving quite a bit this week. Here’s a sampling of questions to ask yourself that might work to profit your business.

1. Are you marketing as much to your employees to stay as you are to customers to stay? Sadly, internal communications fall to the wayside especially in adolescent-stage companies where you are just beginning to feel the pain of not everyone being in the loop. Depending on your size, it is possible to improve communications quickly…. monthly lunches with everyone (cater it in or rent a room), breakfast brainstorms, implement a weekly email memo from the CEO sent to everyone. Because what will it cost you long-term to lose your most talented?
2. Research shows consumers need to hear a message at least three times for them to have name recognition and recall, and nine times before they become a customer. These number have not changed in 30 years. So… do you have nine marketing efforts planned for the next six months targeting the same audience?
3. Who are your main customers? And I don’t mean age. The best way to find your core audience and deliver messages that work is to evaluate their lifestyle… where they live, their commute, their likes and their spending power.
4. Instead of cutting your price on something, can you make the value bigger? Like making your cookies just a little bigger or attaching a free sample to pass along to a friend or cross-promote another product.
5. Have you told them what you do lately? Especially if you offer a variety of services, customers forget sometimes you can do ALL that. Remind them. Send updates on your company, success stories of other clients who used your X service. And be consistent. If workload and cost are factors, there are ways to get the word out, my friend.

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