As we enter into 2008, I want to once again encourage those businesses that have put it off for another year to get their web sites up-to-date. You do not have to do much to make your site 200% better for your current visitors and prospective buyers to want to enlist your products and services.
If you don’t want to hire a professional (like myself), please consider making sure your site:
- has a white or light background color. Your background should not be competing with your words or images.
- uses limited blinking/flashing/animated objects. It hurts downoad time and distracts people from what you’re trying to sell.
- uses proper spelling and grammer. Print out the pages and proofread!
- that every page has navigation. Nothing is worse than sending a prospect to a page where the only way to leave the page is to leave your site.
- where all the links actually work especially those going to outside sources. A few poorlinks and people wonder how updated your material is.
- update your copyright at the bottom to 2008.
Web sites have proven to be one of the easiest and viable ways to gain new customers. Isn’t it worth your time and some investment? Just having a programmer who can code your site is not enough. Invest in a professional to develop a site plan for you that includes how to keep it fresh, compelling and create a look that says this is a professional company you should trust and buy from.
