3 marketing tips of the week

Got coupons? According to a recent analysis Scarborough Research, Internet coupons are of increasing interest to consumers, 11% of households currently obtain coupons via the Internet, and this has increased 83% since 2005. The Sunday newspaper remains the number one place for acquiring household coupons. Fifty-three percent of households get their coupons from the Sunday newspaper.  Cannot afford to be in the Sunday paper? You can afford to create a simple pdf of a coupon that tells customers to bring it in for a discount or free gift and post this to the home page of your web site.

LinkedIn: If you haven’t already, get your business on LinkedIn. It’s another easy way to get your business promoted and out there.

Human Resources Tip: Take time this week to examine your HR practices. What’s the process for posting a position? Is there some templated information to keep it consistent with what you say in your advertising? Do you respond to every employment inquiry? If you do not, you should. People remember what companies were gracious and what companies didn’t even have the time for them… they may not make the time in the future to buy form you when they’ve landed a new job. Make the effort! This is free word-of-mouth for you — and it’s up to you if it’s bad or good WOM.