3 steps to take this week

Finish out the year: Create a marketing calendar for the remainder of the year. I like to use Word and create a table with four columns:

1. the month

2. product/service specifically to push then

3. what 2-3 marketing tactics I plan to use (pr, direct mail, etc.)

4. creative notes – brief timelines keys, maybe the headline has already come to me, etc.

Review your headlines: Take a look at upcoming marketing materials you have. Direct mail, website, ad, sales letter. What’s your opening line? 90% of the receiver’s decision is going to be made at the gut level by what that one line says. Make it compelling! Irresitible!

Ask for quotes: Contact 3 clients for testimonials this week. Two sentences will suffice. But get them! And then start using them on your site and in collateral.