What does your brand smell like?

Okay… too tough for you? How about… what does your company sound like? If I picked up the fabric of your culture what would it feel like?

This week, I’ve been conducting internal interviews for a hotel looking at its branding. Industries like hospitality need to understand their brands from all five senses and more. People want the “experience” of your brand and if it is a fabulous time, they’ll come back again and again.

Take a tip from hotels and explore your brand from more than just sight. Make it really come to life.