Services

My background includes years of experience in advertising, in-store marketing, media buying, direct, interactive and both public and media relations.

Talk is cheap. That’s the beauty and the agony of marketing and communications. In order to reach your audiences and compel them to buy your brand, you need to balance promotion with substance. Design with content. Creativity and hi-tech with basic information. It’s a dance I have been leading companies through for over a decade.From the “talk” of consulting to the “walk” of implementing, I can provide:

·    Strategic development of your web site, marketing plan, etc.
·    Product launches and grand openings
·    Brochures, newsletters and other collateral materials
·    Web site content and design
·    Community and media relations
·    Media buying and planning
·    Proofreading and editing
 

I can honestly say there is not a part of the marketing and media mix I haven’t been involved with firsthand. I’ve laid cable for ESPN and interned for CBS. I’ve conducted employee surveys in a Little Rock chemical plant. My background has included working for on both the corporate side and agency (advertising, pr and interactive). 

Because of these experiences, I understand what you need, what information your customer needs, what the media needs. I work to remember that all of these places are speaking to us everyday, influencing us as consumers everyday…some more than others. So more importantly, I understand how to create messages your audience — or audiences — want and need to hear.

 One Story of Branding Success ::: AARP’s Grief & Loss Programs
AARP’s Widowed Persons Service was implementing a new brand identity program including a name change to AARP’s Grief & Loss Programs. At the time which was only 30 days after 9/11, the program’s internet presence was a ten-article section of AARP.com. Conducting secondary research (Nielsen/NetRatings, Jupiter, etc.), I completed an 15-site assessment that offered information on the bereavement landscape and how AARP could make a national impact and provide a point of difference and clear benefit online. This was both their way and mine of helping our nation during an important time. Because AARP liked and understood what we had to say, we then created the site structure and tone for the new site. Also provided for this client was design and site guidelines, writing and editing all materials, conducting online outreach to promote the new site, and establishing an editorial calendar.  Launched right before Christmas 2001, the site received 100,000+ page views in its first six weeks and comprises 35% of the discussion board activity of AARP. 

So send me an email and let’s get going.